Vaix and Xtremepush collaborate to improve operators’ customer retention rates

Vaix, a Sportradar company and the leading supplier of Artificial Intelligence (AI) solutions in iGaming, has teamed up with Xtremepush, the leading customer engagement platform for player retention in the sports betting and gaming industry, to provide operators with the technical capabilities required to increase customer retention rates.

Combining Vaix’s deep customer insights with Xtremepush’s expertise in real-time, omnichannel personalisation enables operators to engage their bettors through relevant and consistent messaging across their preferred channels and at the time they are most likely to convert End users receive messaging, offers and content tailored to their personal interests and wagering behaviour delivering increased engagement and revenue for operators.

The unique combination of Vaix and Xtremepush’s technical capabilities provides operators with a means of identifying high-value bettors and those at risk of churn. This level of insight enables operators to adjust their marketing strategies in-real time, serving more appropriate and timely content across all channels to improve bettor engagement, retention and increased lifetime value.

Jay Kanabar, Chief Operating Officer at Vaix commented: “As the sports betting and gaming industry matures, operators are turning to increasingly sophisticated services to help them achieve growth. Connecting our AI and predictive capabilities with Xtremepush’s ability to deliver real-time, multichannel campaigns enables operators to communicate with players on a much more personal level and enhance the sports betting experience. This integration has the power to generate meaningful growth for both businesses, by adding considerable value to both new and existing clients.”

Robbie Sexton, Director of Partnerships at Xtremepush said: “We are absolutely delighted to have teamed up with Vaix. Our two platforms complement each other greatly, giving operators access to a wide variety of tools to communicate more effectively with their players by having a deeper understanding of their behaviour and sending messages that mean more to them. We look forward to a long, fruitful relationship and are excited to see how the technologies develop as we collaborate further.”

VAIX AI and predictive modelling are available on all Xtremepush engagement channels across App, Web, Email and SMS as part of its multichannel marketing solution.


About Vaix

VAIX is Sports betting & iGaming’s most comprehensive and effective AI engine. As industry-first, Vaix supports over 40 innovative operators utilise Deep Learning for their customers & operations in the use cases where it matters most: Personalisation, Acquisition Marketing and Retention.

About Xtremepush

Xtremepush is a world-leading customer engagement platform powered by a built-in CDP. It enables fast-growing companies to understand their customers and deliver personalised omnichannel communication through multiple built-in channels.

It allows brands to acquire, grow, and retain their customers and communicate more effectively with existing players through automated, real-time, relevant messaging, increasing retention, customer lifetime value and revenue. It works with a global portfolio of clients including Livescore, 888 Holdings, Novomatic, Rush Street Interactive, Golden Nugget, Superbet, Oddschecker.