How our AI-Driven CRM Transformed Player Retention Across Latin America
Apostemos, is a leading hybrid gaming operator across Central and South America, as well as the Caribbean. The company utilizes Sportradar’s VAIX CRM and Retention Marketing Services to:
- Predict and prevent player churn through advanced AI analytics
- Deliver personalized bonus recommendations at optimal times
- Identify and nurture VIP players from their initial interactions
- Track and forecast player activity patterns
- Re-engage dormant players through targeted campaigns
Territories covered: Central America, South America, and the Caribbean
Product/s featured: VAIX CRM and Retention Marketing Services
Website: apostemos.hn
HQ: Tegucigalpa, Honduras
Interested in revolutionizing your player retention strategy? Discover how Sportradar’s VAIX technology can transform your efforts.
The Challenge
Apostemos aimed to innovate their player retention strategies. They required a solution to identify players at risk of decreased engagement before they churned, enabling personalized retention campaigns at scale.
The Solution
By integrating Sportradar’s VAIX CRM and Retention Marketing Services, Apostemos harnessed sophisticated AI models to precisely predict player behavior and automate personalized retention campaigns. This solution enabled Apostemos to proactively identify players likely to churn and engage them with targeted bonus offers at the right moment.
The Results
Following an intensive evaluation period, the VAIX-driven retention strategy proved remarkably effective. Among VIP players, the share of active players surged from 25% to 52%, with sales figures tripling over this period. The response from regular players was even more significant: 85% of targeted players re-engaged after the second personalized email campaign and a follow-up phone call, with sales figures in this segment nearly quadrupling by the end of the test period.
Clark Duque, Strategy and Revenue Manager at Apostemos, highlighted the precision and effectiveness of the solution:
“The model is precisely detecting players likely to churn, allowing us to act promptly by offering bonuses and loyalty calls to keep them engaged. It’s effective for both VIP and regular players.”
He added: “Deploying the AI Retention and Player Lifetime Value models across one site at the end of 2023 was just the beginning. We’ve expanded this to five sites and are integrating the new reactivation model, which is delivering outstanding results.”
Succeed with VAIX
Ready to transform your players’ gaming experience? Let Sportradar’s VAIX technology power your personalization strategy.
About the Company
Apostemos is a brand of CBN, which operates the Lottery and Gaming business as one of its six Business Units.
More information can be found at CBN’s website.
