Personalized recommendations
The cornerstone of personalization: “Bets you may like” is Deep Learning out-of-the-box, always recommending players the most relevant bet(s) they will make next, from old favourite to new hot tip.
Beyond rules, segmentation & collaborative filtering, RightBet supports pre-match, live, personalized, even pre-login sports, league, event and market recommendations.
Trending Bets
Provide players a live pulse on what’s popular, tailored to them. Our Trending Bets widget surfaces the bets gaining momentum right now, including how many times each bet has been backed by other users, so players can see social proof at a glance.
Rather than showing the same generic list to everyone, VAIX’s AI personalises which trending bets are surfaced, prioritising the markets and bet types most relevant to each individual player. The result is a widget that feels current and popular, while still speaking directly to what that specific player cares about, making it easier for them to discover their next bet with confidence.
Personalised Player Props
Discover player bets personalised to you directly from the homepage or match page. The recommendations are tailored to the markets and prices you usually bet on, creating more opportunities for you to create your own player related bets.
Related bets
Offer highly relevant related bet suggestions within a user’s betslip, whether they’re browsing events, have just placed a bet, or have added a selection to their betslip. Our latest enhancement now includes personalised Bet Builder recommendations, for example, adding “Arsenal to win” could surface suggestions like “Saka to score anytime” or “Raya to keep a clean sheet” directly within the betslip, allowing users to build their bet from within the betslip.
Related bets update in real-time as users add one or multiple selections, keeping suggestions relevant to exactly what’s in their betslip at any given moment.
Tournament Hub
Give every player their own view of the tournament. Tournament Hub uses VAIX’s AI to personalise matches, markets, and bets for each individual user – no two players see the same page.
This includes showing the most relevant upcoming matches, tailored Player Props, smarter Bet Builders, and all the key outright markets housed in one place. Our Trending Bets widget also shows players what’s popular right now, including the option to show how many times a bet has been backed by other users. Built for the 2026 World Cup, but designed to scale across any major tournament or competition.
Similar games, leagues, and more
Allow players to discover your offering organically, based on their interest, by suggesting related games, leagues, teams, athletes, sports to the one they are already interested in.
Unlike other AI algorithms Rightbet adapts to seasonality.
Bet Builder recommendations
Make life easy for your customers by providing them with pre-built combination bets. Whether it’s a personalised, popular or trending combination bet – punters will be sure to find something tailored to them.
This includes our new ‘Parlay Hub’ feature, which includes personalised Player Props, Same-Game and Multi-Game Parlays housed in one convenient area for customers to discover their next bet.
Same Player Bet Builders
Showcase users Bet Builders aligned to a single player, combining multiple props for that player and their team into one bet. For example, a Harry Kane Bet Builder could combine Bayern to win, Kane to score first, and Kane to have 2+ shots on target – all legs aligned to the same player, giving punters a bet that follows their favourite player through the match.
Player Bet Builders make it easy for users to back the players they care about most, without having to manually build out each leg themselves.
Swipe Bet Acca Builder
Bring the fun factor to your sportsbook, with our Swipe Bet feature. Giving your casual punters a personalized and familiar UI to compile accumulator bets, they will be sure to find their perfect match.
Real-time Market Suggestions
Rightbet has developed the most effective product for in-play betting. Utilizing our AI models to deliver the most relevant market to each user based on a trigger that occurs in an event.
Whether it’s a goal being scored, a red card being given, or any other significant event, our models instantly update and provide users with the most recommended market to bet on.
This not only saves time and effort for the user but also increases the chances of making a successful bet.
Directly integrates with the operator or sports platform’s live betting UI, app push, or SMS.
Favourite sports, leagues, teams
Use players’ favourite leagues, sports, athletes, teams etc across your entire offering, out-of-the-box, allowing them to discover your sports offering organically based on interest instead via static pre-selected categories.
Favourites adapt to seasonality, which other features don’t.
Calendar Events
Our new Calendar Events feature showcases the key events of that day, personalised to the betting preferences of that user.
The traffic light colour system indicates to the user which of the upcoming days have the most relevant events, removing the hassle of searching for the events which matter the most to them.
Player Search
Our Smart Search has evolved to include the option to search for players, a useful addition for any customer looking to create a player-related bet. Simply search for the player you’re looking for and we’ll provide you with bets from their upcoming games, tailored with the most relevant markets.
Smart search
Upgrade your site search to be truly personalized, context-aware and always up to date with your offering. Smart Search forgives your user’s typos, while putting the events at the top which matter for them. For example, searching for “bay” will return Bayern Munich games for fans of the German record holder, and Green Bay Packers for the American football punter.
Integration
- From data to production-ready model & API in 5 days.
- Integration via REST API, frontend widget, kambi canvas, and operator CRM & messaging tools, for use across site, app and messaging.
- Tuning of the AI via bespoke model, filtering, grouping & boosting of specific sports & bets.
- “Cold start problem” support, giving relevant results from a user’s first visit, before placing any bet.
- Out-of-the-box analytics measuring AI performance across multiple
