Personalized recommendations

The cornerstone of personalization: “Bets you may like” is Deep Learning out-of-the-box, always recommending players the most relevant bet(s) they will make next, from old favourite to new hot tip.

Beyond rules, segmentation & collaborative filtering, RightBet supports pre-match, live, personalized, even pre-login sports, league, event and market recommendations.

Similar games, leagues, and more

Allow players to discover your offering organically, based on their interest, by suggesting related games, leagues, teams, athletes, sports to the one they are already interested in.

Unlike other AI algorithms Rightbet adapts to seasonality.

Real-time Market Suggestions

After a goal, corner or else, instantly provide the best personalized bet on the follow.

Able to plug into any game news, stats & player preferences, Rightbet provides market recommendations most relevant to both game event and user. And directly integrates with the operator or sports platform live betting UI, app push, mail or else.

Favourite sports, leagues, teams

Use players’ favourite leagues, sports, athletes, teams etc across your entire offering, out-of-the-box, allowing them to discover your sports offering organically based on interest instead via static pre-selected categories.

Favourites adapt to seasonality, which other features don’t.

Integration

  • From data to production-ready model & API in 5 days.
  • Integration via REST API, frontend widget, kambi canvas, and operator CRM & messaging tools, for use across site, app and messaging.
  • Tuning of the AI via bespoke model, filtering, grouping & boosting of specific sports & bets.
  • “Cold start problem” support, giving relevant results from a user’s first visit, before placing any bet.
  • Out-of-the-box analytics measuring AI performance across multiple