How AI-Powered Game Recommendations Transformed Player Engagement
betPARX, a fast-growing U.S. operator in key regulated states, uses Sportradar’s VAIX technology to:
- Deliver smarter, personalized game recommendations
- Help players discover new favorite games faster
- Enhance the native app experience
- Drive deeper player engagement
- Boost player lifetime value through AI-driven personalization
Territories covered: Michigan, New Jersey, Pennsylvania
Product/s featured: VAIX Casino AI Personalization
Website: betparx.com
HQ: United States
Want to see how AI can transform your players’ gaming experience? Discover how Sportradar’s VAIX technology can revolutionize your content recommendations.
The challenge
betPARX needed to make it easier for players to find and enjoy their favorite games while discovering new ones. They wanted a solution that would create more engaging, personalized experiences within their native app without overwhelming players with too many options.
The solution
By implementing Sportradar’s VAIX Casino AI technology across three key content carousels, betPARX delivered smarter, more personalized game recommendations. The AI-powered system learns from player behavior to suggest the right games at the right time, to the right player.
The results
The game-changing impact was evident as users engaged with personalized content, easily discovering both their favorite and new games while spending more time playing the games they love. Notably, 53% of players interacted with AI-powered carousels, leading to significant improvements across key median metrics when compared to players who did not engage with personalized content:
- 200% Growth in Unique Titles Played
- 167% Rise in Sessions Played
- 273% Longer Average Session Duration
- 72% More Spins Per Session
- 280% Boost in Wagering Volume
Succeed with VAIX
Ready to transform your players’ gaming experience? Let Sportradar’s VAIX technology power your personalization strategy.
About the Company
betPARX is a well-established U.S.-based online and mobile gaming operator, offering both sportsbook and casino products across multiple states. They currently operate sportsbook and casino products in Michigan, New Jersey, and Pennsylvania, with sportsbook-only operations in Maryland.
The Outcome
Armed with this data, theScore was able to test, refine and optimize their campaigns, targeting users with a 50% or higher predicted churn score. In just 14 days, this led to a 66% improvement in re-engaging at-risk users, allowing resources to be focused to further drive efficiency from the CRM budget.
“At betPARX, our focus is on making it as easy as possible for players to enjoy their favorite games and discover their next favorite. Since implementing VAIX Casino AI, we can now offer smarter, more personalized recommendations that connect with each player. It’s allowed us to highlight fresh content and improve the overall experience for our players.”
Andrew O’Brien | betPARX Manager of iGaming and Sports Product
