GiG partners with Vaix to deliver AI Personalization across Gaming platform
Leading platform provider integrates Sportradar’s AI-driven Marketing Services to power next-generation player experiences
GiG Software Plc (GiG), an award-winning iGaming platform and sportsbook provider, has partnered with VAIX (a Sportradar company) to seamlessly embed deep learning-powered personalization across GiG’s platform ecosystem along with the best-in-class AI Powered Player Insights.
The partnership enables GiG’s operators to deliver individualized sports betting and casino experiences at scale, using the industry’s most comprehensive recommendation engine & player insights to drive engagement, retention and lifetime value.
Intelligent Gaming Powered by AI
GiG’s platform serves operators across 31+ regulated markets worldwide, providing scalable, open-architecture solutions for both online and omnichannel operations. By integrating VAIX’s personalization capabilities GiG gains access to:
- Sports Personalization: AI-driven event, league, market and BetBuilder recommendations, tailored to each player’s preferences and betting history. New & industry-first: player props recommender, and in-play real-time recommendations based on what’s happening in the game.
- Casino Personalization: Personalized Netflix game carousels, smart search and similarity-based recommendations across thousands of casino titles. New & industry-first: a cross-game casino recommender for sports users.
- Retention Marketing AI: Churn predictions, customer lifetime value scoring and automated CRM triggers to reduce churn by up to 37%
Proven Results from Day One
VAIX’s AI models have delivered measurable uplifts for operators worldwide since 2017, including +126% email click rates, +142% average bet size and +124% wager per user in reactivation campaigns.
“We are truly excited to partner with GiG to provide Vaix’s industry-leading Personalization & Predictive AI into GiG’s award-winning Suite of Platforms. The combination of our services will empower operators to provide deeply individualized user experiences to their customers across both Sports and Casino.”
Andreas Hartmann, Director Marketing Services at Sportradar
“Integrating VAIX’s AI personalization capabilities into our platform ecosystem gives GiG operators an immediate competitive advantage. The combination of real-time sports recommendations, cross-game casino personalization and proven retention AI will drive measurable uplift in engagement, retention and revenue across our 31+ compliant and regulated markets.”
Richard Carter, CEO at GiG Software Plc (GiG)
About GiG Software Plc
GiG Software is a leading B2B iGaming technology company that provides premium solutions, products, and services to iGaming operators worldwide, fully compliant with regulatory requirements. GiG’s proprietary technology empowers our partners by delivering dynamic, data-driven, and scalable iGaming solutions that drive user engagement, optimise performance, and propel sustainable growth in the ever-evolving digital landscape. GiG’s vision is to be the pioneering force in the iGaming industry, transforming digital gaming experiences through innovation and technology that inspire and engage players worldwide.
GiG operates out of Malta and is listed on the Nasdaq First North Premier Growth Market in Stockholm, Sweden, under the ticker GiG SDB.
About Vaix
Vaix’s mission is to be iGaming’s most comprehensive and effective AI engine. As industry-first, the Sportradar company is supporting operators utilize Deep Learning for their customers & operations in the use cases where it matters most: Acquisition, Marketing and Personalization.
