Customer Lifetime Value (CLV)
Predict a customer’s lifetime value with over 80% accuracy, using only first 2-3 days active days.
Such early & usable indication for Return on Marketing Investment (ROMI) gives any Marketing Team the ability to change the direction of your marketing budget, ultimately maximizing ROMI of your company’s biggest cost position, acquisition marketing
Churn Prediction & Bonus Recommendations
Customers churning is a problem every marketing team faces on a daily basis. Using our models:
- We predict the probability of a customer churning in the next 7, 14 and 30 days!
- Using the CLV model we can determine when and how much to bonus each player!
Run unlimited amount of AB Tests and monitor results on our dashboards
Bonus ROI
Know in advance what to expect from any marketing budget allocation.
There is no unified output that predicts bonus ROI per user to inform allocation decisions. A predictive model estimating ROI at the user- level enables more efficient budget use, improved margins, and stronger loyalty
Powerful online predictive business dashboards, quick and easy
Visualize, analyze and compare your current & future business metrics with dashboards. We create insightful business dashboards to track your predicted KPIs so you can share them with your team for easier analysis, collaboration and adjusting to new strategies.
Customer Lifetime Value
Monitor future Customer Lifetime Value in a number of attributes, such as Customer Country, Age, Acquisition Source, Marketing Campaigns & Value Segments
Accessible On All Devices
Keep on top of your predictive KPIs on the go! Access your dashboards & reports via PCs, laptops, tablets, and mobile phones.
Conversational AI Analytics
Have BI sit next to you
Operators’ teams depend on BI for even simple questions, creating delays and overloading resources, while valuable data remains underused due to technical knowledge barriers. Our conversational analytics layer lets non-technical users get answers in natural language, boosting self-service, easing BI workload, and unlocking more value from existing data.
WorldCup tailored predictions
Optimize performance when the tide is high.
Major events like the World Cup drive spikes in user activity, followed by sharp churn. These patterns can be missed, limiting CRM impact. We deliver more granular predictions that improve on existing models’s performance during this critical period.
VIP Predictions
- In the first 14 days the Deep learning player value model predicts which customers have the potential to become a VIP.
- The model classifies, which tier a player may hit.
Giving the VIP team a tool to manage potential high value customers early on and provide personalized offers to improve retention and the end goal, more revenues.
Repeat Visits: How many days will a customer be active this month?
- With an accuracy of over 80%, we predict how many days a player will be active in the future
- CRM teams can use this data to increase or decrease the frequency they contact/bonus the customer based on his/her activity!
Reactivation prediction
What is the probability a user will organically return?
Depending on the certainty of a users return to activity, some can be ignored, some can be nudged, and some can be generously incentivized.
Integration
- From data to production-ready model & API in 5 days.
- Integration via your preferred CRM tool or direct integration into your data warehouse.
- Tuning of the AI via bespoke model, filtering, output period, segmentation to have a complete 360 customer view
