Denmark – November 16 2021 – Shape Games, the award-winning online gambling customer engagement platform, has partnered with leading AI and machine learning data company VAIX to bring an integrated product to online gambling providers, the companies announced today.

The companies are building upon their successful work with Danske Spil’s Oddset, transforming the Danish state operator into the country’s leading online sportsbook despite the introduction of licensed private competitors in 2012.

The agreement will see both companies working together to closely integrate their products for B2B customers in Europe and the United States.

Shape Games CEO Christian Risom said: “Shape and VAIX are very aligned in being a new breed of consumer technology vendor for the online gambling industry. Shape is expert in modern consumer apps and customer engagement, while VAIX is leading in the development using artificial intelligence and machine learning to deliver data insights and trends about customer behaviour.  Together, we deliver a unique and integrated set of features for operators”.

VAIX CEO, Andreas Hartmann said: “We’re delighted to be working with Shape Games to improve the standards of igaming entertainment for every gamer, player and sports bettor. Our technology is specifically designed with the gaming industry in mind, meaning that whether improving CRM, fine tuning game offerings, making accurate CLV predictions or improving responsible gaming standards by more quickly highlighting at-risk gamers, our mission is to use AI to make igaming more player friendly, more sustainable and more responsible”.

VAIX, winner of EGR’s 2021 Data & AI Partner’s award, uses cutting edge AI and deep learning to deliver insights and trends about customer behaviour to optimise CRM, user acquisition and recommendations. Shape Games’ innovative front end software takes this data and transforms it into a fully realised, forward-thinking sportsbook or igaming app that delivers a truly personalized user experience for the customer.

Shape Games is leading the future of online gaming by building native, customisable apps designed with user experience at the heart of the design process. Shape brings decades of experience competing in consumer and entertainment apps to the online gaming industry  which is increasingly facing competition for time-starved consumers. Shape’s customers applaud the company’s award winning personalised user interfaces that simplify and streamline their customers’ time, decisions, and ultimately make them feel like these brands know them better. Shape along with Danske Spil were named Best Native App at the EGR

Awards three consecutive years from 2018 to 2020, as well as Best Omnichannel Solution in 2020.

About Vaix

Vaix is the leading & first to market AI solution for the I-Gaming industry and has collected over 30 billion transactions from over 20 million players across multiple different operators, which include the likes of Entain, HardRock Digital, Churchill Downs & Tipicio. Working with such large datasets allows Vaix to build solutions that delivers accurate predictions and relevant content to customers.


About Shape Games

Shape Games is a turnkey Front-end platform and B2B service provider for the igaming industry. Shape’s innovative and proprietary software leverages best practices in consumer app development with a first-class native customer engagement platform powered by predictive analytics and machine learning to deliver fully customizable, native and data-driven solutions for the next generation of betting and casino apps. Shape Games offers operators a product for the new generation of bettors.

Shape Games was created by Shape, a leading consumer app developer that has worked with some of the world’s biggest brands, to specifically focus on the igaming industry. Since 2018 it has won 16 of the industry’s most prestigious awards including EGR and SBC Awards.