Vaix is proud to support Napoleon Games, one of Europe’s most established & innovative gaming brands, provide a more personalized experience to their users.
In Sports, Napoleon’s punters receive personalized match and league recommendations, for both pre-match and in-play. In Casino, players will enter a casino lobby deeply personalized just to their own taste and preferences.
The launch is following a thorough 3-month pilot phase where Napoleon was A/B-testing the Vaix AI for both Sports and Casino, to ensure a positive impact on User Experience, as well as sustainable business KPIs. Without the use of bonusing, which is often both unprofitable and harmful for players.
Results showed a clear increase in user interest with a >25% higher click rate on recommendations, more betting activity of over 10%, as well as increased wagering of over 18%. Personalized suggestions also aided discovery of new, and previously unseen content with Sports bettors trying a punt in more then double the leagues & sports then the benchmark, and 3x more unique games discovered & played in Casino.
AI Personalization offers many use cases to achieve good UX and business results, from website to email communication, with the capability to combine both choice and relevance, for a better entertainment experience.
Interested in using AI for your operations? Contact us