VAIX partners with Corredor Empresarial to integrate BetPlay’s innovative Casino Frontend with AI Personalization

VAIX, a Sportradar company, and Online Gaming’s most comprehensive AI Engine, has partnered with Corredor Empresarial, the leading online Sportsbook and Casino operator in Colombia, to launch the first AI-driven Casino lobby in the Latin American market, on Corredor Empresarial’s BetPlay Casino.

The companies are building upon their successful cooperation within Corredor Empresarial’s Sportsbook product, which already deploys the VAIX recommendations engine to players via the BetPlay brand.

The agreement will see both companies continuing to work closely together to develop and deploy a cutting-edge casino lobby to players which provides personalized game recommendations utilizing the broad suite of models available via the award winning VAIX solution.

German Segura, CEO at Corredor Empresarial said: “Corredor Empresarial and VAIX have been working together for a number of years now, so it was only natural to extend the relationship to our casino vertical. Our players will now experience a truly personalized journey within the casino product with a “Netflix” style lobby which continuously learns and adapts to each player’s unique needs and preferences.” Every player will experience a real personalization of the slots reels according with his preferences feeling the best experience in each selection.

About Corredor Empresarial

Corredor Empresarial is Colombia’s leading online Sportsbook and Casino operator and has been in operation since 2017. With a huge range of Sports and Gaming products being offered 365 days of the year. Corredor Empresarial S.A is currently accredited with ISO 9001 and ISO 27001 certifications in the administration and operation of marketing and information related to Gambling and Lotteries.

About Vaix

Vaix’s mission is to be iGaming’s most comprehensive and effective AI engine. As industry-first, the Sportradar company is supporting operators utilize Deep Learning for their customers & operations in the use cases where it matters most: Acquisition & Marketing, Personalization and Responsible Gambling.