Vaix shortlisted for 2 categories in the EGR B2B Awards 2022

VAIX has been nominated for the categories Acquisition and retention partner and Data and AI partner for the B2B Oscars in iGaming: the 2022 EGR B2B Awards.
Predicting player values for any configurable time range, from future 7 days to lifetime, with over 80% accuracy, using only first 2-3 days active days, requires the data mileage only Vaix was able to gather in iGaming in the last years. Vaix’s Marketing AI model benefitted from that mileage, and the experience of optimizing our AI over 6 years.



Sportradar - Vaix

Vaix Enhances Sportradar’s Managed Trading Services, Which Helps Betting Operators Increase Engagement and Retention


We are delighted to share, that Vaix was acquired by Sportradar. This marriage will give us more power & real-time data to take our AI to the next level and build entirely new use cases for of both Sportradar & Vaix customers across the globe.

More information at, or contact our team via email or use our meeting form to set up a chat!

Napoleon Games

Vaix is proud to support Napoleon Games, one of Europe’s most established & innovative gaming brands, provide a more personalized experience to their users.


In Sports, Napoleon’s punters receive personalized match and league recommendations, for both pre-match and in-play. In Casino, players will enter a casino lobby deeply personalized just to their own taste and preferences.

The launch is following a thorough 3-month pilot phase where Napoleon was A/B-testing the Vaix AI for both Sports and Casino, to ensure a positive impact on User Experience, as well as sustainable business KPIs. Without the use of bonusing, which is often both unprofitable and harmful for players.

Results showed a clear increase in user interest with a >25% higher click rate on recommendations, more betting activity of over 10%, as well as increased wagering of over 18%. Personalized suggestions also aided discovery of new, and previously unseen content with Sports bettors trying a punt in more then double the leagues & sports then the benchmark, and 3x more unique games discovered & played in Casino.

AI Personalization offers many use cases to achieve good UX and business results, from website to email communication, with the capability to combine both choice and relevance, for a better entertainment experience.

Interested in using AI for your operations? Contact us

Vaix is proud to be working with one of Europe’s most respected iGaming operators, Danske Spil.

We are supporting the team to further evolve their award-winning Sportsbetting User Experience on Oddset with Deep Learning-powered Personalization.

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Interested in using AI for your operations? Contact us

Annexio Lottogo

VAIX is proud to work with leading online Lottery & Gaming operator Annexio, supporting its users with Deep Learning-powered Personalization. Annexio’s flagship brand Lottogo integrates AI-powered Game Recommendations across the entire user experience, from dedicated games page to personalized widgets and mailers, which allows for both a substantial as well as sustainable impact on usability and business metrics.

Congratulations to both teams on a successful pilot and integration. We are looking forward to a strong and successful partnership.

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