Utilizing VAIX’s Player Value AI, theScore Bet Achieved 66% Improvement in Engaging Users at Risk of Churning




How to Increase Retention, Improve Customer Lifetime Value and Drive Efficiencies from CRM Budget.


By leveraging VAIX’s Player Value AI, theScore Bet mobile sportsbook was  able to identify users at risk of churning. Identifying this cohort enabled the timely targeting of specific campaigns to retain at-risk users while also reactivating users who had already churned.

The Company

theScore empowers millions of sports fans through its digital media and sports betting products. Its media app, ‘theScore’, is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favourite teams, leagues, and players.

The company’s sports betting app ‘theScore Bet’ delivers an immersive and holistic mobile sports betting experience and is currently available to place wagers in New Jersey, Colorado, Indiana and Iowa. Publicly traded on the Toronto Stock Exchange and the Nasdaq Global Select Market, theScore also creates and distributes innovative digital content through its web, social and esports platforms.

The Challenge

Accurate churn prediction and prevention is an increasingly vital consideration within the gaming sector, with operators focused on growing their player base through new player acquisition while simultaneously keeping existing players engaged.

With heavy competition, a decline in brand loyalty, and increased player attrition and churn rates increasingly impacting revenue stability, identifying and preventing churn sits front-and-centre on every igaming marketing team’s radar.

“When our betting business first launched, the lack of first-party data made it challenging to implement predictive processes to improve user retention. By partnering with VAIX, we’re able to leverage third-party data and transfer learning to jump-started these initiatives at theScore Bet.”

The VAIX Solution

VAIX uses  to assign a churn score, identifying the probability of a player not being active in the next 7, 14 & 30 days. This is   for all players who have been active in the last 30 days, with each player being scored a percentage chance of churning. This drives informed decision-making, determining the ideal bonus amount for each specific player and the optimum time to credit them, as well as the ability to run multiple A/B tests to refine results.

The Outcome

Armed with this data, theScore was able to test, refine and optimize their campaigns, targeting users with a 50% or higher predicted churn score. In just 14 days, this led to a 66% improvement in re-engaging at-risk users, allowing resources to be focused to further drive efficiency from the CRM budget.

Interested in using AI for your operations? Contact us

We Won!

We’re honoured to have been awarded ‘Data & AI Partner’ at the Oscars of B2B Gaming, the prestigious EGR B2B Awards 2021 where voting was officiated by Deloitte.

WINNER of this NEW category Data & Partner in recognition of our Personalization & Player Marketing & CRM solutions, which have accuracy levels, and a breadth of use cases, out of the box no other solution on the market can touch.

No small thing for a young company like us, as these are some pretty significant categories.

We’re extremely proud of the ever growing team at Vaix for making this happen. And now have reason to work even harder with our operators to bring the most perfect bet or game to the user!


The full awards…

Another one to the list! VAIX is open for business and ready to bring AI to iGaming in Indiana!
Our list of states has grown to 7 which includes Michigan, Colorado, New Jersey, Pennsylvania, Iowa & Tennessee. We are proud to be allowed provide AI solutions to iGaming operators in The Hoosier State. Contact Jay Kanabar on jk@vaix.ai for a demo!



VAIX is proud to be working with leading US operator Twinspires.com – the flagship wagering brand of Churchill Downs Incorporated for online horse racing, sports and casino – supporting their Acquisition, Retention and VIP teams with deep AI-powered player predictions and insights. With a successful pilot project completed, we’re excited to build on those learnings and grow the partnership into new areas.

Services Provider 2021

VAIX has been nominated for Services Provider of the year for the Global Gaming Awards 2021 for our AI driven VIP Predictor model.
Assessing which customers are fit for a seat at the metaphorical VIP table is a key consideration. Vaix’s VIP marketing model predicts with high accuracy which players have the potential to become a VIP with a percentage score of which loyalty tier the customer can hit. With these predictions, a VIP host can contact the potential VIP and offer them early adoption of the program and receive all the benefits now, rather than later

OtherLevels and Vaix bring machine learning powered real time messaging to casinos and sportsbooks

Mar 2021 – OtherLevels and Vaix have signed an agreement to provide operators with real-time personalisation and churn prevention, to enhance player retention and lifetime value for operators.

Vaix is the leading & first to market AI solution for the I-Gaming industry and has collected over 25 billion transactions from over 15 million players across multiple different operators. Working with such large datasets allows VAIX to build solutions that delivers accurate predictions and relevant content to customers.

OtherLevels is a leading Customer Engagement Platform in I-Gaming and a market leader for real time messaging, enabling operators to trigger highly personalised, automated messages as events unfold, e.g. during a live sporting fixture or progressive jackpot game. OtherLevels processes 50+ billion data points a year, sending billions of targeted messages on behalf of its clients.

Combined, Vaix and OtherLevels solve the dual challenge of identifying and predicting when a customer is likely to churn with real-time decisioning and hyper personalised messaging. Engaging a player who has a high likelihood of churn with a bet/game recommendation in real-time, both in or out of session, can reduce the risk of churn and increase their life time value.

Andreas Hartmann, Co-founder and CEO at Vaix, said: “Engaging customers based on their predicted future value and serving them what they like most, was always the vision I and my Vaix colleagues had back when running operations & product at big iGaming operators. Deep Learning is getting the industry closer to this idea then anything before, and the reason why we started Vaix. The magic of our partnership with OtherLevels, is being able to use these insights, and reach out to players, in real-time.”

Brendan O’Kane, OtherLevels CEO added: “This is an important agreement for OtherLevels and our clients. The ability to extend OtherLevels existing segmentation and personalisation with machine learning powered insights and predictions, provides operators with an automated solution directly addressing churn risk, and next best game predictions. The result is enhanced player engagement and protection, stronger retention and higher player LTV.”

Our team’s hard work throughout this year is paying off!

Vaix is honoured to have been shortlisted for two SBC Awards 2020; Acquisition & Retention Partner & Rising Star in Sports Betting Innovation / Software!

Check out the full shortlist and see you Online for the first Virtual Awards


Vaix is honoured to have been shortlisted for two EGR B2B Awards 2020, Bingo Supplier of the Year and Best Acquisition & Retention Partner!


Check out the full shortlist and see you Online for the first Virtual Awards


Scientific Games and Vaix.ai have partnered to offer sports bettors personalized recommendations and tailored betting choices through the OpenMarket™ branch of the OpenSports™ product suite.

Vaix.ai will offer an Artificial Intelligence (AI) model through OpenSports that enhances the sports betting experience. By providing sports, league, team, event, and market recommendations to bettors in real-time, the companies aim to further personalize sports betting through Scientific Games’ OpenMarket solution. OpenMarket is the industry’s first one-stop content marketplace, giving Scientific Games’ partners access to top-tier sports betting intelligence, data feeds and tools without the need for complex integrations and financial agreements.

Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, said, “AI is pioneering new technological frontiers, and we’re thrilled to partner with Vaix.ai to incorporate it into our sportsbook products. Players want a tailored experience, and with Vaix.ai we can offer a more deeply personalized experience through our OpenSports products than ever before.”

The partnership addresses a growing ‘choice paradox’ with a technology already changing the world around iGaming. Using deep learning will allow Scientific Games’ partners to tailor their offering to each user.

Andreas Hartmann, CEO and Co-founder of Vaix.ai, said, “At any time of day, users of an average Sportsbook are faced with several dozens of competing sports, leagues, events and special market offers, presented to them like a Bloomberg trading terminal. Help for the user to find their favorite team’s game, or to see what’s going on in one’s personal favorite league, is often not going beyond targeted banners based on pre-selected user segments, or the often-hailed, but rarely used, ‘Favorites’ feature.”

Using an automated betting history and market odds data feed integration and multiple options to integrate personalized recommendations into the user interface, Scientific Games’ sportsbook partners can launch personalized experiences for their users without the added cost of building and maintaining a complex deep learning and AI development setup or disturbing their own busy development roadmaps.

Scientific Games has provided sports betting solutions since the late 1990s and currently serves a total of 35 sports betting customers in 16 countries. The Company is among the first to be certified by the World Lottery Association as a responsible gaming supplier and is the first sports betting supplier to join the Global Lottery Monitoring System, which ensures the integrity of sports betting worldwide.


© 2020 Scientific Games Corporation. All Rights Reserved.

About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

About Vaix.ai

Vaix.ai is iGaming’s most effective AI engine. As industry-first, Vaix supports Operators utilize deep learning for their customers & operations in the use cases where it matters most: Acquisition & Marketing, Personalization and Responsible Gambling. For more information, please visit www.vaix.ai.


Company Contact:

Corporate Communications:
Susan Cartwright  +1 702-532-7981

Vice President, Corporate Communications



Andreas Hartman, +44 750 6607799

Co-founder & CEO


We are looking forward to #ICE London 2020, 4th to 6th February. Meet us for coffee and to explore the possibilities of using AI to transform your B2C or B2B operation.

Contact Andreas Hartmann, Jay Kanabar or use our meeting form to contact us and add donuts to the meeting!