OtherLevels and Vaix bring machine learning powered real time messaging to casinos and sportsbooks

Mar 2021 – OtherLevels and Vaix have signed an agreement to provide operators with real-time personalisation and churn prevention, to enhance player retention and lifetime value for operators.

Vaix is the leading & first to market AI solution for the I-Gaming industry and has collected over 25 billion transactions from over 15 million players across multiple different operators. Working with such large datasets allows VAIX to build solutions that delivers accurate predictions and relevant content to customers.

OtherLevels is a leading Customer Engagement Platform in I-Gaming and a market leader for real time messaging, enabling operators to trigger highly personalised, automated messages as events unfold, e.g. during a live sporting fixture or progressive jackpot game. OtherLevels processes 50+ billion data points a year, sending billions of targeted messages on behalf of its clients.

Combined, Vaix and OtherLevels solve the dual challenge of identifying and predicting when a customer is likely to churn with real-time decisioning and hyper personalised messaging. Engaging a player who has a high likelihood of churn with a bet/game recommendation in real-time, both in or out of session, can reduce the risk of churn and increase their life time value.

Andreas Hartmann, Co-founder and CEO at Vaix, said: “Engaging customers based on their predicted future value and serving them what they like most, was always the vision I and my Vaix colleagues had back when running operations & product at big iGaming operators. Deep Learning is getting the industry closer to this idea then anything before, and the reason why we started Vaix. The magic of our partnership with OtherLevels, is being able to use these insights, and reach out to players, in real-time.”

Brendan O’Kane, OtherLevels CEO added: “This is an important agreement for OtherLevels and our clients. The ability to extend OtherLevels existing segmentation and personalisation with machine learning powered insights and predictions, provides operators with an automated solution directly addressing churn risk, and next best game predictions. The result is enhanced player engagement and protection, stronger retention and higher player LTV.”

Our team’s hard work throughout this year is paying off!

Vaix is honoured to have been shortlisted for two SBC Awards 2020; Acquisition & Retention Partner & Rising Star in Sports Betting Innovation / Software!

Check out the full shortlist and see you Online for the first Virtual Awards

 

Vaix is honoured to have been shortlisted for two EGR B2B Awards 2020, Bingo Supplier of the Year and Best Acquisition & Retention Partner!

 

Check out the full shortlist and see you Online for the first Virtual Awards

 

Scientific Games and Vaix.ai have partnered to offer sports bettors personalized recommendations and tailored betting choices through the OpenMarket™ branch of the OpenSports™ product suite.

Vaix.ai will offer an Artificial Intelligence (AI) model through OpenSports that enhances the sports betting experience. By providing sports, league, team, event, and market recommendations to bettors in real-time, the companies aim to further personalize sports betting through Scientific Games’ OpenMarket solution. OpenMarket is the industry’s first one-stop content marketplace, giving Scientific Games’ partners access to top-tier sports betting intelligence, data feeds and tools without the need for complex integrations and financial agreements.

Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, said, “AI is pioneering new technological frontiers, and we’re thrilled to partner with Vaix.ai to incorporate it into our sportsbook products. Players want a tailored experience, and with Vaix.ai we can offer a more deeply personalized experience through our OpenSports products than ever before.”

The partnership addresses a growing ‘choice paradox’ with a technology already changing the world around iGaming. Using deep learning will allow Scientific Games’ partners to tailor their offering to each user.

Andreas Hartmann, CEO and Co-founder of Vaix.ai, said, “At any time of day, users of an average Sportsbook are faced with several dozens of competing sports, leagues, events and special market offers, presented to them like a Bloomberg trading terminal. Help for the user to find their favorite team’s game, or to see what’s going on in one’s personal favorite league, is often not going beyond targeted banners based on pre-selected user segments, or the often-hailed, but rarely used, ‘Favorites’ feature.”

Using an automated betting history and market odds data feed integration and multiple options to integrate personalized recommendations into the user interface, Scientific Games’ sportsbook partners can launch personalized experiences for their users without the added cost of building and maintaining a complex deep learning and AI development setup or disturbing their own busy development roadmaps.

Scientific Games has provided sports betting solutions since the late 1990s and currently serves a total of 35 sports betting customers in 16 countries. The Company is among the first to be certified by the World Lottery Association as a responsible gaming supplier and is the first sports betting supplier to join the Global Lottery Monitoring System, which ensures the integrity of sports betting worldwide.

 

© 2020 Scientific Games Corporation. All Rights Reserved.

About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

About Vaix.ai

Vaix.ai is iGaming’s most effective AI engine. As industry-first, Vaix supports Operators utilize deep learning for their customers & operations in the use cases where it matters most: Acquisition & Marketing, Personalization and Responsible Gambling. For more information, please visit www.vaix.ai.

 

Company Contact:

Corporate Communications:
Susan Cartwright  +1 702-532-7981

Vice President, Corporate Communications

susan.cartwright@scientificgames.com

Vaix.ai

Andreas Hartman, +44 750 6607799

Co-founder & CEO

info@vaix.ai

We are looking forward to #ICE London 2020, 4th to 6th February. Meet us for coffee and to explore the possibilities of using AI to transform your B2C or B2B operation.

Contact Andreas Hartmann, Jay Kanabar or use our meeting form to contact us and add donuts to the meeting!

A proud moment for us, we’re honoured to have been awarded 2nd place in Innovation of the Year at the SBC Awards 2019, acknowledging the value that AI has started to provide to iGaming. A big thank you to our team and partners driving AI-led innovation across multiple use cases.

Check here for all the winners & runner ups of 2019!