AND we are back in the flesh! We can’t wait to meet all our peers between April 12th & 14th at Excel in London. Vaix will be in full force with 6 members of the team ready to buy you teas, coffees, cakes or something stronger if you up for it! 

So much has happened in the Vaix world since 2019 and we’d love to share with you how AI has gone from being a back burner to the role it can now play in the forefront of your customers and aiding your operations and marketing teams day to day work life!

Contact our sales team via email or use our meeting form to contact us and add donuts to the meeting!


Denmark – November 16 2021 – Shape Games, the award-winning online gambling customer engagement platform, has partnered with leading AI and machine learning data company VAIX to bring an integrated product to online gambling providers, the companies announced today.

The companies are building upon their successful work with Danske Spil’s Oddset, transforming the Danish state operator into the country’s leading online sportsbook despite the introduction of licensed private competitors in 2012.

The agreement will see both companies working together to closely integrate their products for B2B customers in Europe and the United States.

Shape Games CEO Christian Risom said: “Shape and VAIX are very aligned in being a new breed of consumer technology vendor for the online gambling industry. Shape is expert in modern consumer apps and customer engagement, while VAIX is leading in the development using artificial intelligence and machine learning to deliver data insights and trends about customer behaviour.  Together, we deliver a unique and integrated set of features for operators”.

VAIX CEO, Andreas Hartmann said: “We’re delighted to be working with Shape Games to improve the standards of igaming entertainment for every gamer, player and sports bettor. Our technology is specifically designed with the gaming industry in mind, meaning that whether improving CRM, fine tuning game offerings, making accurate CLV predictions or improving responsible gaming standards by more quickly highlighting at-risk gamers, our mission is to use AI to make igaming more player friendly, more sustainable and more responsible”.

VAIX, winner of EGR’s 2021 Data & AI Partner’s award, uses cutting edge AI and deep learning to deliver insights and trends about customer behaviour to optimise CRM, user acquisition and recommendations. Shape Games’ innovative front end software takes this data and transforms it into a fully realised, forward-thinking sportsbook or igaming app that delivers a truly personalized user experience for the customer.

Shape Games is leading the future of online gaming by building native, customisable apps designed with user experience at the heart of the design process. Shape brings decades of experience competing in consumer and entertainment apps to the online gaming industry  which is increasingly facing competition for time-starved consumers. Shape’s customers applaud the company’s award winning personalised user interfaces that simplify and streamline their customers’ time, decisions, and ultimately make them feel like these brands know them better. Shape along with Danske Spil were named Best Native App at the EGR

Awards three consecutive years from 2018 to 2020, as well as Best Omnichannel Solution in 2020.

About Vaix

Vaix is the leading & first to market AI solution for the I-Gaming industry and has collected over 30 billion transactions from over 20 million players across multiple different operators, which include the likes of Entain, HardRock Digital, Churchill Downs & Tipicio. Working with such large datasets allows Vaix to build solutions that delivers accurate predictions and relevant content to customers.


About Shape Games

Shape Games is a turnkey Front-end platform and B2B service provider for the igaming industry. Shape’s innovative and proprietary software leverages best practices in consumer app development with a first-class native customer engagement platform powered by predictive analytics and machine learning to deliver fully customizable, native and data-driven solutions for the next generation of betting and casino apps. Shape Games offers operators a product for the new generation of bettors.

Shape Games was created by Shape, a leading consumer app developer that has worked with some of the world’s biggest brands, to specifically focus on the igaming industry. Since 2018 it has won 16 of the industry’s most prestigious awards including EGR and SBC Awards.


Utilizing VAIX’s Player Value AI, theScore Bet Achieved 66% Improvement in Engaging Users at Risk of Churning




How to Increase Retention, Improve Customer Lifetime Value and Drive Efficiencies from CRM Budget.


By leveraging VAIX’s Player Value AI, theScore Bet mobile sportsbook was  able to identify users at risk of churning. Identifying this cohort enabled the timely targeting of specific campaigns to retain at-risk users while also reactivating users who had already churned.

The Company

theScore empowers millions of sports fans through its digital media and sports betting products. Its media app, ‘theScore’, is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favourite teams, leagues, and players.

The company’s sports betting app ‘theScore Bet’ delivers an immersive and holistic mobile sports betting experience and is currently available to place wagers in New Jersey, Colorado, Indiana and Iowa. Publicly traded on the Toronto Stock Exchange and the Nasdaq Global Select Market, theScore also creates and distributes innovative digital content through its web, social and esports platforms.

The Challenge

Accurate churn prediction and prevention is an increasingly vital consideration within the gaming sector, with operators focused on growing their player base through new player acquisition while simultaneously keeping existing players engaged.

With heavy competition, a decline in brand loyalty, and increased player attrition and churn rates increasingly impacting revenue stability, identifying and preventing churn sits front-and-centre on every igaming marketing team’s radar.

“When our betting business first launched, the lack of first-party data made it challenging to implement predictive processes to improve user retention. By partnering with VAIX, we’re able to leverage third-party data and transfer learning to jump-started these initiatives at theScore Bet.”

The VAIX Solution

VAIX uses  to assign a churn score, identifying the probability of a player not being active in the next 7, 14 & 30 days. This is   for all players who have been active in the last 30 days, with each player being scored a percentage chance of churning. This drives informed decision-making, determining the ideal bonus amount for each specific player and the optimum time to credit them, as well as the ability to run multiple A/B tests to refine results.

The Outcome

Armed with this data, theScore was able to test, refine and optimize their campaigns, targeting users with a 50% or higher predicted churn score. In just 14 days, this led to a 66% improvement in re-engaging at-risk users, allowing resources to be focused to further drive efficiency from the CRM budget.

Interested in using AI for your operations? Contact us

We Won!

We’re honoured to have been awarded ‘Data & AI Partner’ at the Oscars of B2B Gaming, the prestigious EGR B2B Awards 2021 where voting was officiated by Deloitte.

WINNER of this NEW category Data & Partner in recognition of our Personalization & Player Marketing & CRM solutions, which have accuracy levels, and a breadth of use cases, out of the box no other solution on the market can touch.

No small thing for a young company like us, as these are some pretty significant categories.

We’re extremely proud of the ever growing team at Vaix for making this happen. And now have reason to work even harder with our operators to bring the most perfect bet or game to the user!


The full awards…

Another one to the list! VAIX is open for business and ready to bring AI to iGaming in Indiana!
Our list of states has grown to 7 which includes Michigan, Colorado, New Jersey, Pennsylvania, Iowa & Tennessee. We are proud to be allowed provide AI solutions to iGaming operators in The Hoosier State. Contact Jay Kanabar on for a demo!



VAIX is proud to be working with leading US operator – the flagship wagering brand of Churchill Downs Incorporated for online horse racing, sports and casino – supporting their Acquisition, Retention and VIP teams with deep AI-powered player predictions and insights. With a successful pilot project completed, we’re excited to build on those learnings and grow the partnership into new areas.

Services Provider 2021

VAIX has been nominated for Services Provider of the year for the Global Gaming Awards 2021 for our AI driven VIP Predictor model.
Assessing which customers are fit for a seat at the metaphorical VIP table is a key consideration. Vaix’s VIP marketing model predicts with high accuracy which players have the potential to become a VIP with a percentage score of which loyalty tier the customer can hit. With these predictions, a VIP host can contact the potential VIP and offer them early adoption of the program and receive all the benefits now, rather than later

OtherLevels and Vaix bring machine learning powered real time messaging to casinos and sportsbooks

Mar 2021 – OtherLevels and Vaix have signed an agreement to provide operators with real-time personalisation and churn prevention, to enhance player retention and lifetime value for operators.

Vaix is the leading & first to market AI solution for the I-Gaming industry and has collected over 25 billion transactions from over 15 million players across multiple different operators. Working with such large datasets allows VAIX to build solutions that delivers accurate predictions and relevant content to customers.

OtherLevels is a leading Customer Engagement Platform in I-Gaming and a market leader for real time messaging, enabling operators to trigger highly personalised, automated messages as events unfold, e.g. during a live sporting fixture or progressive jackpot game. OtherLevels processes 50+ billion data points a year, sending billions of targeted messages on behalf of its clients.

Combined, Vaix and OtherLevels solve the dual challenge of identifying and predicting when a customer is likely to churn with real-time decisioning and hyper personalised messaging. Engaging a player who has a high likelihood of churn with a bet/game recommendation in real-time, both in or out of session, can reduce the risk of churn and increase their life time value.

Andreas Hartmann, Co-founder and CEO at Vaix, said: “Engaging customers based on their predicted future value and serving them what they like most, was always the vision I and my Vaix colleagues had back when running operations & product at big iGaming operators. Deep Learning is getting the industry closer to this idea then anything before, and the reason why we started Vaix. The magic of our partnership with OtherLevels, is being able to use these insights, and reach out to players, in real-time.”

Brendan O’Kane, OtherLevels CEO added: “This is an important agreement for OtherLevels and our clients. The ability to extend OtherLevels existing segmentation and personalisation with machine learning powered insights and predictions, provides operators with an automated solution directly addressing churn risk, and next best game predictions. The result is enhanced player engagement and protection, stronger retention and higher player LTV.”

Our team’s hard work throughout this year is paying off!

Vaix is honoured to have been shortlisted for two SBC Awards 2020; Acquisition & Retention Partner & Rising Star in Sports Betting Innovation / Software!

Check out the full shortlist and see you Online for the first Virtual Awards


Vaix is honoured to have been shortlisted for two EGR B2B Awards 2020, Bingo Supplier of the Year and Best Acquisition & Retention Partner!


Check out the full shortlist and see you Online for the first Virtual Awards